|
10th May 2008
Seedcamp Eastern Europe
May 21-22 IDE Group will be a main organizer of SEEDCAMP Eastern Europe international summit
Seedcamp is where Europe's top young founders can come together in one place.
From securing funding to developing the right network, young entrepreneurs in Europe face challenges in building globally competitive technology businesses. Through the provision of seed capital and a world class network of mentors, we want to provide a catalyst for Europe's next generation of entrepreneurs.
31th March 2008
Maxymiser Signs Strategic German Partner
Maxymiser, Europe's leading onsite content optimisation provider today announces a strategic partnership with e-dynamics, Germany's leading web intelligence and analytics service company.
e-dynamics will drive the adoption of Maxymiser's technology in Germany by offering local language sales, marketing and managed services. Maxymiser's technology complements web analytics by identifying the most successful content and showing it to more visitors.
read more
13th March 2008
Leap Year Marriage for Top Dating Companies, EasyDate and SpeedDater
EasyDate complements its portfolio of services for singles in the UK and Europe through the recent acquisition of SpeedDater.
Two companies whose mission it is to bring lovers together and forge long term relationships have today forged a very different bond.
Edinburgh based EasyDate Ltd. and the UK's largest Speed Dating company, SpeedDater Ltd. have today merged to create one of the country's largest and most prominent dating companies.
read more
10th March 2008
Nine New Clients Sign with Maxymiser since New Year
Maxymiser, Europe's leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.
The Guardian, Wickes, Yell.com, Fasthosts, View London, Allegran (Loopylove.com, DatingforParents.com) and JobsGroup.net (operator of the Just4 network of sites) enlisted Maxymiser's optimisation technology.
read more
18th February 2008
On the 18th February an auction/sale room has been implemented on the PRICE.UA site. This is a brand new feature for the Ukrainian Internet market, as there are no other competitors' websites providing this.
Advanced technology allows sellers to be in the top-5 of results by increasing their click cost. There is soon to be a Press Announcement about this, which will be called "Ukrainian Google". This news will be distributed throughout the top Ukrainian media companies such as: "Korrespondent", "Unian" and "Internet in UA"
30th January 2008
It is Time to Make Valentines Day Work for Singles
DatetheUK.com and YouCanGetMe.com are offering dating memberships at a discounted price from February 1 to 14 to help singles get away from the Valentines Day blues.
Thousands of couples will soon celebrate Valentines Day. They will already be planning a meal for two and a bottle of champagne, a visit to the cinema to share an oversized popcorn bag, having a romantic evening at an exclusive hotel and it's all very romantic, but what about singles without someone special to spend Valentines Day with?
read more
24th January 2008
Former Touch Clarity CEO Joins Maxymiser
Maxymiser, Europe's leading onsite content optimisation provider, has appointed Tim Brown to its Board. Tim joins the board at an exciting time as Maxymiser completes its first full trading year with nearly 50 client wins under its belt. Tim served as CEO at Touch Clarity from 2005 until acquisition by Omniture in 2007.
Commenting on his appointment, Tim said "We will see huge growth in the market for web site optimisation through 2008 as mature online brands look to increase returns from customer acquisition costs. Maxymiser has robust, market leading technology in this area and is well placed to meet this demand." Tim will assist with Maxymiser's strategic development. His global experience fits well with Maxymiser's ambitions to develop clear leadership in onsite content optimisation.
read more
19th December 2007
Flirt for less this Christmas with DatetheUK's new video profiles
DatetheUK's parent company, EasyDate, announces the addition of a video profiles feature to its flagship site and a membership discount to new and registered members on the run up to Christmas.
The online dating solutions company, EasyDate, is bringing some Christmas sparkle to singles in the UK with a new video recording feature which allows members of DatetheUK.com to build video profiles from within the site, all you need is a web cam, a microphone and some imagination.
read more
14th December 2007
Maxymiser Becomes Google Website Optimizer Authorised Consultant
Maxymiser is pleased to announce the immediate availability of consulting services for Google Website Optimizer™, Google's free multivariate and A/B testing tool. This tool helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).
read more
29th November 2007
Onsite Campaigns Get Personal
Figleaves.com, the world's largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology - one of the first online retailers in the UK to do so. Figleaves.com will be able to refine its shop window based on the behaviour of visitors to the site, as well as providing personalised home pages.
read more
19th November 2007
Maxymiser Builds Partner Network
Maxymiser today announced partnerships with nine leading online marketing and e-commerce brands. Offering a range of complementary products and services, these partners recognise the value that Maxymiser's website optimisation technology can bring to clients.
Bunnyfoot, ClickStream, Emailvision, Enrich Advertising, hybris, Lynchpin, Visual Sciences, WebSalad and WebTrends have entered into partnerships. Many of the new partners are exploring ways in which Maxymiser's technology can be aligned with their own disciplines.
read more
6th November 2007
Jobtonic has been recognised as the best innovation in online recruitment for 2007
Jobtonic Scoops "Best Innovation in Online Recruitment"
Jobtonic's referral recruitment website has been recognised as the best innovation in online recruitment for 2007. The prestigious accolade came at the National Online Recruitment Awards with a panel of leading recruitment industry experts having the final say on the winners.
read more
11 October 2007
IDE Group has invested in Ukraine's largest comparison site
price.ua as part of a strategy to increase the company's
Eastern European holdings.
Price.ua is one of Ukraine's leading Price Comparison sites. In line with consumer demand , Price.ua specializes in finding consumers the best deal in hi tech and electrical appliances. Price.ua is an essential part of many leading electronics companies marketing mix, helping them introduce and experiment with special offers for Ukraine companies.
Price.ua is a practical, convenient and powerful tool for searching for specialized products then comparing the various market offers. It helps consumers find the best deal.
Products are classified according to different criteria, producers and by retail outlets.
Quick and easy search is available. Price.ua contains an extensive up-to-date section,
containing technical characteristics, descriptions and images.
Using Price.ua will help you to make a well-considered and measured purchase.
Over the last 5 years Price.ua has built an enviable market position with site visitors rising (15%) month on month as use of the Internet and consumerism flourish in Ukraine.
WELCOME TO IDE FAMILY !
3rd October 2007
Maxymiser Lead Intelligence Now Available on Salesforce.com's AppExchange
Maxymiser today announced the availability of its content intelligence technology for website optimisation on salesforce.com`s AppExchange marketplace. With this technology, leads can now be targeted with highly personalised web content based on previously acquired data found in Salesforce. Lead intelligence uses behavioural targeting to deliver massive uplifts in acquisitions online by placing the right content in front of the right person at the right time.
read more
10th September 2007
Maxymiser Takes to the Skies with Flight Centre
A leading UK travel agency has enlisted Maxymiser to boost online performance. Flight Centre will use Maxymiser's Content Intelligence solution to optimise their website and build revenues by increasing conversions to an enquiry.
read more
30th August 2007
Give Searchers What they Want, Faster
Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.
read more
23rd August 2007
Financial Services Wake Up to the Potential of Content Optimisation
comparethemarket.com and three other major online insurance brands have enlisted Maxymiser`s content intelligence for a comprehensive programme of optimisation. By anticipating the content that visitors want to see, the brands will benefit from greater returns from existing traffic. comparethemarket.com, Budget Insurance, Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.
read more
July 2007
DatetheUK.com enhances picture upload facility for the born flirt
The successful online dating company, EasyDate, announces an exciting new
web site for flirty people around the world.
It is a well-known fact that singles who upload their picture to dating
sites stand a better chance of finding a date. A recent research study from
www.datetheuk.com
shows that dating members who include their photo in their
profile are up to 40 times as likely to be contacted when they are online
and 8 times as likely to get a response to any mail they send.
read more
9th July 2007
Maxymiser a Finalist for UK Internet Innovation of the Year
Selected amongst the final five for CNET Networks' UK Business Technology Awards 2007
London, 9th July 2007, Maxymiser, Europe's leading web site
optimisation and behavioural targeting provider has been selected as a
finalist for the award "UK Internet Innovation of the Year 2007". This
news comes in a month that has seen Maxymiser continue to deliver
average conversion rate uplift over 74% to its existing clients.
read more
28th June
Maxymiser Hits the Acquisition Trail to Create Services Division
Maxymiser, Europe's leading web site optimisation and behavioural
targeting provider, has stepped up its offensive on the expanding
onsite testing market by adding a services division to its portfolio.
The acquisition of off-shore web and mobile development company IDE
Digital puts Maxymiser in control of its development resource and
expands the range of services available to clients.
read more
13th April
Kuoni Group retains Maxymiser Services to go mobile
Swiss based global travel giant Kuoni have engaged Maxymiser Business Services (part of the IDE Group) to manage its Scandinavian pilot for mobile services. Initially Kuoni’s clients from Denmark will benefit from information and “push to talk” services once at their destination. Peter Ellen of IDE Group noted, “these services are available to clients on a “pull” basis. We recognise that users need an non invasive service whilst on holiday delivered in a highly usable format.” Maxymiser Business Services will test multi-variant mobile services in order to acertain which content provides the best up-sell performance.
4th April
National Express Group retain Maxymiser to drive conversion
National Express Group has retained Maxymiser to optimise onsite performance site. In the privatised UK travel sector acquiring visitors is an increasingly competitive business. The imperative to convert those visitors into customers is therefore a key issue for marketers.
Kevin Milnes, Head of Online Marketing, National Express Group commented “We’re very keen to ensure that every visitor arriving at our website sees content that stands the best chance of converting them into a customer. Maxymiser’s technology will allow us to try out some different messaging and creative ideas and provide statistically valid results on what is best for our customers in a time-efficient manner.”
March 20th
All aboard as P&O Ferries use Maxymiser to convert browsers to passengers.
There are many ways to leave Britain these days. You can fly, tunnel under the sea of enjoy the trip by ship. Converting online vistors to P&O’s web site into to sea passengers is now being assisted Maxymiser . P&O Ferries will statistically test visitor response to their homepage then ensure each visitor sees optimal content. Joe Bloggs, Online Marketing Manager, P&O Ferries commented “Multivariate testing will allow us to learn exactly what our customers are expecting when they arrive at our page and enable us to meet those expectations.”
March 5th
LoveFilm see’s surge in conversion thanks to Maxymiser
A 13% uplift in conversion is big news when you are market leader. Thanks to Maxymiser’s testing program LoveFilm, europes leading online dvd rental company, have enjoyed this uplift from their landing page. Maxymiser was able to test multi-variants of their initial subscription offer with considerable granularity.
March 6th
Venda Ltd sign IDE Group to drive R&D
Venda LTD, the instant sales ware specialist, have retained IDE Group’s business services division to assist with their development. Venda have an ever expanding global client base and are using IDE Groups Business services division to keep apace with technical development.
|
